Our Founding Story

Natural Born Disrupter

When I started in the industry, we were all known as stockbrokers. My job was to identify the best investments for the client. The job was mostly transactional, and discussions rarely went beyond an investment statement. This continued for some time until I had a conversation with a client about her special needs son. I provided some financial advice related to the matter and her response stopped me cold in my tracks, she said, “no offense, but you’re just a stockbroker.”
 
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I was shaken, disturbed and quickly came to the realization that I didn’t want a one-dimensional relationship with my clients. I put my career on hold, went to graduate school full-time, obtained a Degree in Financial and Tax Planning from San Diego State University with honors and received my Certified Financial Planning (CFP) designation. I changed organically within an industry still stuck in its old ways and now I work with clients on a comprehensive basis, where more than investments are discussed. It allowed me to help clients make smart decisions about their life and their wealth, as life intersects money in many ways. Thereafter, I went on to work at a premier financial planning firm for over a decade, gaining invaluable experience in complex planning matters. In 2016, I started my own firm where I continue to provide expert advice and a sound, strategic and comprehensive strategy customized to each individual or couple, with a focus on helping people to retire and stay successfully retired with confidence. From stockbroker to seasoned advisor, I’m still learning and growing professionally, and am passionate in my desire to help people live their best life. 

Our Services

RETIREMENT PLANNING

  • Develop a plan customized to your life
  • Develop a Retirement Income Strategy
  • Qualitative and Quantitative Analysis
  • Stress-Testing your Plan
  • Estate Planning Advice

FINANCIAL PLANNING

  • Goal-Based Analysis
  • Cash Flow Analysis
  • Tax-Planning Advice
  • Insurance Review

INVESTMENT MANAGEMENT

  • Portfolio Allocation
  • Reducing market volatility
  • Portfolio rebalancing
  • 401k Advice
  • Tax efficient investing

We seek to innovate and create new investment solutions for our clients. We believe that expert financial advice and a coherent strategy will help you achieve your goals more smartly than risky investment strategies.

Our Team

Sheldon Goldman, CFP®
Wealth Advisor

Sheldon is committed to maintaining a high standard of integrity and professionalism in client relationships. After taking the time to understand each client, their worries and goals, he then designs and implements solutions to help them retire and stay retired.
Sheldon has a natural talent for forging personal connections and understands that people’s lives are more than what is reflected in their balance sheets. His greatest satisfaction comes from making a tangible difference in the lives of others and applying his twenty-five years of experience to establish a long-term game plan for their financial future.
Sheldon has a real passion for supporting organizations that promote education and has been teaching courses in business and investments to adults and teens for over twenty years. After college, he taught in South Africa for many years and co-founded a school for kids from Soweto. Sheldon enjoys travel, hiking, and time with his family. He has two sons and lives in Carmel Valley.